What Is an SEO Company? How Do They Help Your Business Online?

What is an SEO Company?
As the name suggests, an SEO company helps clients boost their online visibility. Simply put, they make it their goal to ensure you rank higher in relevant online searches. An SEO firm can take all the headaches and effort out of search engine optimization, so you don’t have to spend hours struggling with it.

When you hire an SEO company, you join forces with a team of professionals specializing in the field. They have all the tools and expertise to boost your on-page and off-page SEO performance, which helps you get more visitors, more leads, and eventually, more sales.

Every SEO company operates differently. Although the exact services might vary, there are a few tactics that are similar across the board. Let’s explore them in detail.

1. Website Audit and Analysis
Most SEO companies will kick things off by auditing your website and current SEO rankings. Usually, they do this by:

Examining your site’s architecture to ensure it shows up on search engines
Identifying which keywords your website ranks for
Measuring website speed
Conducting a thorough audit lets the SEO company determine your website’s existing strengths and weaknesses. For example, if your site loads slowly, the agency will hatch a plan to improve page speed. On the flip side, if you already rank well for certain keywords, they will capitalize on it in their SEO strategy.

Finally, the company will pin down your SEO competitors and figure out what they’re doing right – and what they’re getting wrong. This could open up opportunities for your site to end up ahead of the curve.

2. Campaign Development
After completing the research phase of the project, the SEO company will create a custom strategy to help your site rank better. The campaign may include:

Keyword Research
The agency will explore all keywords relevant to your products or services and pursue the most lucrative ones. Then, they’ll make plans to naturally include them throughout your website and other content.

Content Strategy
Quality content is the lifeblood of an SEO campaign. It’s a Google ranking factor, and it also helps drive brand awareness, build credibility, and educate audiences. The SEO company will optimize the existing content on your page by making it more focused, natural, keyword-rich, and query-driven.

Link Building
Most SEO agencies are skilled at outreach, which is a massive part of the SEO process. They’ll work to build backlinks, secure guest posts, and generate a rapport with other high-ranking websites in your niche.

Technical SEO Audit
Technical SEO fixes fine-tune the way your site performs. An SEO agency will look at site architecture, mobile responsiveness, and security (among other things) to tackle any potential shortcomings.

Constant Check-Ins and Improvement
An SEO strategy can take months to pay off. Once everything is in order, you’ll have to hurry up and wait. Does that mean your SEO company should sit still during this time? Absolutely not.

As we mentioned before, SEO is an ongoing process. Data like ‘click-through rates’ and ‘session duration’ offer more insight into how web crawlers interact with your site. The SEO company will use this information to bridge lingering gaps and further refine the campaign.

Moreover, site engines routinely update their algorithms, meaning SEO trends can change by the hour. An experienced SEO company will stay on top of all new additions/alterations, ready to adapt your strategy as and when required.

Why Work with an SEO Company?

✓ Increased Savings
Funding an entire team of in-house SEO professionals is no small cost. Elements like employee benefits, healthcare, retirement plans, and paid vacations can seriously dent your capital.

When you outsource your SEO needs to an external agency, you get all the perks of an internal team at a significantly lower cost. An SEO company can also save you money by running a data-driven, highly focused campaign that makes the most of your marketing budget. It’s a win-win!

✓ Industry Expertise
If we’re being honest, SEO is far too important and complicated to be entrusted to someone who’s still learning the ropes. This isn’t something you can master overnight.

When it comes to SEO, experts know best. By letting an experienced professional handle your SEO, you’ll get the results you’re looking for much faster.

SEO companies have the tools, insight, and resources to make smart decisions for your site. They have a dedicated team of skilled people hired for different marketing roles and processes. They also have experience working with clients in different industries, which allows them to tackle your unique situation, needs, and expectations with much more finesse.

✓ Higher Efficiency
SEO agencies with tightly-knit teams can develop and implement your SEO strategy at the same time. Since they have experts, website technicians, and content writers on staff, you can expect them to make updates and changes quickly.

✓ Better Security
SEO isn’t always fun and games. One wrong step and you may open the doors to traffic-crushing Google search penalties, spam, and fraud. For example, using the wrong links can result in your site being penalized, or worse, removed from the results page.

You may not know a good SEO technique from a bad one – but an experienced SEO agency will. They’ll help you sidestep these pitfalls, no questions asked.

✓ Increased Focus on Core Business Objectives
Developing, implementing, and monitoring an SEO campaign takes time – hours you could easily invest in other parts of your business. With an SEO agency on board, you will be able to focus on what you do best while they take care of everything else.

✓ Data and Analytics
An often ignored side benefit to hiring an SEO agency is all the data you get. If that was not enough, you also receive professional insights on the acquired data to scale every part of your digital marketing strategy.

The Bottom Line
SEO is a fast-moving game. Although you may want to tackle it on your own, not knowing the correct moves can hurt your ranking in more ways than one.

Don’t despair – an SEO agency will ensure your website checks all the right boxes, so you can make your way to Google’s coveted first page, hassle-free.

Do you have any more questions about SEO services? Are you still confused about what an SEO company is? The team at Geek Mob will be happy to clear things up for you! Our SEO specialists work hard to put your brand directly in front of potential customers.

Just tell us what you want, and we’ll take it up from there. Get in touch with us today to learn more.